How to build A Career in Digital Marketing and What are the Opportunities in Digital Marketing?

Are you thinking about making a move in Digital marketing field? Read this article for more information.

The world is going Digital and by the year 2020, all the companies around the world including India will have online presence and thus creating a lot of career opportunities. It is a progressive field. With technology developing every day, you have to continuously develop your digital marketing skills so that your career keeps growing. According to the research, the digital economy is growing 10 times faster than the traditional economy and firms that engage in online trading are twice as likely to be creating jobs as firms that aren’t.

How do you start?

You don’t require a special degree to get into Digital Marketing but a certification in Digital Marketing will help you to stand out in the crowd and the struggle to find your dream jobs will become very easy as you will have a higher hand over others. You also started your career as a digital Marketer.

Email Marketing

Email marketing sounds pretty self-explanatory — you send emails to targeted lists. But it’s that targeting that requires specialized skills.

Marketing emails are sent to lists of customers and prospects to drum up business and build awareness of products and services. They’re also frequently sent out to engage audiences, even when there’s no hard sale. It’s the email marketer’s job to test different subject lines, text, and formats to see which emails get the most attention.

Search Engine Optimization (SEO)

No matter what your experience looks like, Search Engine Optimization will probably play a significant role in digital marketing. It’s the backbone of every piece of content that’s written since all content has the goal of discoverability.

The digital marketing career outlook for SEO specialists is strong. There is a great need for professionals who understand social media, content quality scoring, competitive analysis, mobile search, and website analytics. These bases all must be covered to maximize online traffic.

If you want to learn more about SEO click here.


As you gain experience in digital marketing, you’ll realize just how much writing is involved in the process. Copywriters produce a wide range of content, including taglines, product descriptions, emails, ads, and more. They even produce non-digital content like direct mail and video scripts.

Copywriters obviously need a strong writing background, but beyond that they must be creative and curious. Their job revolves around getting people to pay attention in a world full of distractions.

Content Writing

At first glance, content writing and copywriting may seem like the same digital marketing role, but as you get started in digital marketing, you’ll see that they have two distinct jobs.

Content writers focus specifically on longer-form content that draws readers to the site and nurtures them throughout the sales cycle. They create whitepapers and case studies, blog posts, and eBooks that educate readers and keep them coming back for more.

Social Media Marketing

It’s no secret that social media marketing is a huge part of digital marketing. Social media managers promote brands on networks like Facebook, Twitter, Instagram, and LinkedIn and others.

Social media managers develop campaign strategies, videos, and graphics; and research audience trends to get in front of the right people. It’s a job that bridges writing, design, and project management, and often requires the ability to work off-hours to respond to incoming messages. Experience in digital marketing and building communities is a must.


In order to have a dynamic presence on social media, various types of videos play an important role. Therefore, the companies these days hire videographers so that they can capture interactive footage and compile them into a small movie and put it on YouTube. YouTube is gaining a lot of popularity with its interactive videos and every company is trying to be there and capture leads through it. So having a videographer plays an important role. If you are passionate about clicking pictures and creating videos, you can enter into this field. You need to know various types of editing software like Premiere Pro, Final Cut Pro, After Effects etc.


The field of advertising has changed significantly over the past few decades, with digital advertising taking a dominant role in digital marketing.

Advertisers are responsible for matching the right products to the right audiences. They build relationships with media brands to determine what types of content will work best for each outlet and negotiate rates and terms that appeal to both parties. Digital advertising has a great digital marketing career outlook for competitive creatives seeking a fast-paced, people-oriented environment.

Search Engine Marketing (SEM)

Search Engine Marketing is often confused with Search Engine Optimization, but the main difference is that SEM includes paid tactics. SEM managers research keyword trends to see what people are searching for and determine the appropriate amount to bid for such terms so the company pages appear in search results. It’s a blend of SEO and advertising that helps draw traffic to the website.

There are numerous tools and platforms used to research search terms, manage bidding, and perform A/B tests to see which variations are most effective. SEM managers must be highly analytical and data-driven to succeed.

Digital Freelancing:

With freelance digital marketing, you’re basically helping companies promote their products and services online. Your job is to reach out to your client’s target audience, drive them to your client’s website, and convert them as paying customers. Here is more details about Freelancing.

How much will you Earn?

So here comes the answer to the most anticipated question. The salary majorly depends on the type of organization and your role. Here, we give you a general idea as to what you can expect.

RoleSalary in Rupees
Digital Marketing Manager4 lakhs to 10 lakhs
SEO Manager3 lakhs to 7 lakhs
SEM/PPC expert3 lakhs to 5 lakhs
Web developer/designer3 lakhs to 6 lakhs
Social Media Manager3.5 lakhs to 7 lakhs
Content Writer2.5 lakhs to 5 lakhs

Source – Payscale

Let me know if you like this article and want to read more article about digital marketing. If you wants to know how marketing strategy work then click here for more information.

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